Style
BMW and KITH Collab On Limited Edition M4 and Apparel Collection
New-York based fashion brand Kith recently announced a new collaboration with BMW, which is pretty exciting especially for those of us who are auto apparel enthusiasts.
They are not only working on the 1989 remodeled classic E3 M3 but a limited-edition M4 Competition and a 94-style apparel collection for 2020, too.
The Kith for BMW 2020-21 clothing line pays tribute to Kith founder Ronnie Fieg’s very own BMW.
You’ll also like:
The Coolest Sports Cars The Average Guy Can Buy
2020 Ford Mustang Shelby GT500 Built With Precision
5 Great Black-Owned Men’s Shoe Brands You Should Know
Ronnie Fieg’s 1989 E30 M3 coupe was recently restored by BMW to compliment the collection, and in addition to the restoration, BMW created a one-off 2021 M4 Competiton car.
The interior:
In an exclusive with the Robb Report, BMW’s Vice President of Marketing for BMW of North America explained:
“The classic E30 generation of the BMW M3 is one of BMW’s most iconic models, and Ronnie Fieg’s personal example is a perfect canvas for his unique Kith design touches,”
“We are excited to see our two brands come together not only with this custom vehicle but also in Kith’s BMW apparel collection, which gives fans of our brand a totally new way to express their love for BMW and Kith in their own personal style.”
About the Kith fashion line
Ronnie Fieg explained that he has always had a love for cars since he was a child with specific experience with BMWs.
“My grandfather had a white 1989 E30 M3. Back then, BMW represented the ultimate luxury and the finest cars, and the M3 was just the best sports car of its time. It took years to evolve the 3 Series that came before it into a real sports car that was street-ready.
I think that [BMW] was the first to really encapsulate the luxury feel in a sports car, and I fell in love with my grandfather’s coupe.
That’s what really inspired me at such a young age. I had posters of the M3 on my wall. My grandfather passed when I was nine years old, but I remember him in that car. Every time I think of my grandfather, I think of that car.”
The apparel collection combined the classic feel of BMW’s luxury with sportswear so that it could be relevant to today’s world of fashion and practicality.
The collection includes cardigan sweaters, crew-neck knit sweaters, blazers with tech insert vests, or a tracksuit made of velour with a jersey back.
It also includes the M stripes that BMW is known for in very creative ways on each piece. According to Fieg “The M stripes took on a whole new form of representing the best in performance for the company.”
More looks courtesy of Kith:
The collection is dope, what do you y’all think? Comment below.
You’ll also like:
The Coolest Sports Cars The Average Guy Can Buy
2020 Ford Mustang Shelby GT500 Built With Precision
5 Great Black-Owned Men’s Shoe Brands You Should Know