The Weeknd and Binance Start World’s First ‘Crypto-Powered’ World Tour

Cryptocurrency might be crashing and turning princes back into paupers, but The Weeknd is having none of that.

He recently teamed up with Binance, the world’s biggest cryptocurrency exchange, for his latest tour.

A Historic Partnership

Photo credit: Forbes

Binance is the official After Hours Til Dawn tour sponsor, and it’s already made history by becoming the first global concert using Web3.

Binance is also working with HXOUSE, The Weeknd’s creative incubator, to craft exclusive NFTs and merchandise for this tour.

The Weeknd loves this partnership because Binance cares about inclusion and the community.

He also believes that crypto has unlimited possibilities, and we are just at the starting point.

The partnership also benefits the musician’s XO Humanitarian Fund; this is a fund that works with the United Nations World Food Program.

Binance has funded the fund with $2 million, and 5% of sales from NFTs sold during the tour.

And the singer wants the fund to offer life-saving support to those on the verge of starvation.

In fact, when the fund launched in March, The Weeknd donated $500,000 and promised to donate $1 for every ticket he sold in North America.

The World Food Program also refused to be left behind, donating a further $1 million.

Pushing Through A Slump

Photo credit: Twitter – Binance

It’s no secret that billions of dollars have been lost in the crypto market.

But it’s not the end of the market, according to the Hedge Trust CEO, Eric Zhou.

Even though the crypto market has taken massive hits, collaborations like this show how cutting-edge Web3 might be given a chance.

The partnership has already shown innovation through NFT tickets, merchandise, metaverse projects, and more.

Zhou added that for as long as crypto remains viable and accepted by countries, he is optimistic about the future and will ensure his company remains at the forefront.

The Weeknd: Pushing Boundaries

Photo credit: Twitter – The Weeknd

The Weeknd is also optimistic about the future of crypto if this partnership is an indicator.

Time will tell if crypto returns to its former highs, but at least we are getting a kickass Weeknd tour out of it.