The original Bad Boy founder, super Hip-Hop mogul Sean Diddy Combs wants to add the Carolina Panthers to his list of successful businesses. This comes after current owner Jerry Richardson announced he will sell the franchise following sexual and racist misconduct accusations.
In an open letter, Richardson wrote: “I believe it is time to turn the franchise over to new ownership. Therefore, I will put the team up for sale at the conclusion of the NFL season.”
Diddy tweeted Sunday evening “I would like to buy the @Panthers. Spread the word. Retweet!” he also noted that he could become the NFL’s first majority African-American owner. “There are no majority African-American NFL owners. Let’s make history.”
Combs also stated that he would let Colin Kaepernick the former 49ers quarterback compete with Cam Newton for the starting position. I’m not sure what Cam Newton thinks of that.
“I will immediately address the Colin Kaepernick situation and put him in the running for next year’s starting quarterback,” Diddy said in a video. “It’s just competition, baby. It’s just competition”.
Watch the entire video below:
Then he posted on Twitter:
Obviously, after posting that video most of us took Diddy seriously because he has the bandwidth to actually make it happen. Not everyone agreed though. As a matter of fact, KRON-TV sports segment called “The World According to Darya,” threw out a barrage of racist commentary after hearing Diddy’s announcement.
“The guy looks high right there in this video,” Wofford said. “He looks like he smoked a blunt and drank a 40. Come on, I’m not taking him seriously.”
Throughout his comments, co-anchor Darya Folsom laughed adding to it that she had no idea what Diddy even does these days.
— Saint Thomas (@themvpsaint) December 18, 2017
The backlash was swift and Twitter did not hold back:
Proudly expressing stereotypes, during a live broadcast, is hardly a good idea…. #sharingIScaring
— Da_Skeptunes (@Robin_Volpi) December 18, 2017
You see a black mogul modeling his own brand and you think of smoking “blunts” and “drinking 40’s”?!
— Treena Beena (@BrownieKat85) December 18, 2017
Since then the station and the main perpetrator Wofford has issued an apology for their behavior on national television:
“Dozens of Diddy’s Twitter followers have accused me of playing on racial stereotypes. That was not my goal. But I understand my comments had that impact and for that, I sincerely apologize,” the statement on behalf of Wofford read in part. “Dozens of Diddy’s Twitter followers have accused me of playing on racial stereotypes. That was not my goal. But I understand my comments had that impact and for that, I sincerely apologize.”
We are still waiting for an apology from the cohost that was laughing in the video:
— simple_enigma (@ibrooks84) December 19, 2017
Despite the incident with KRON-TV, we are excited that Diddy expressed serious interest in purchasing the team.
We need this for the culture! Just send us a Panthers Jersey, we ready fam!